Dazzify - Event Planning Platform

A dynamic online platform designed to connect talented photographers, videographers, makeup artists, and hairstylists with clients seeking exceptional services. The platform empowers professionals to showcase their portfolios while offering clients a seamless booking experience.

Headquarters

Cairo, Egypt

Founded

2024

Industry

Event Planning

Revenue

Startup

Company size

1-10

Tech Stack

TypeScript

Next.js

Tailwind CSS

shadcn/ui

Lucide Icons

Framer Motion

REST API

Challenge

The event planning industry lacks a centralized platform for discovering and booking trusted service providers. Clients often struggle to find reliable professionals, while providers face challenges in showcasing their portfolios and managing bookings efficiently. The app lacked personalization and customization options, making it less engaging and user-friendly for both service providers and clients seeking event planning services.

Results

Dazzify provides a seamless solution with a centralized dashboard for managing bookings, secure payment options, and a curated selection of top providers. The improved onboarding process resulted in a 35% increase in new user adoption rates. The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

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Process

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.

Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.

Visual Design & Style Guide: We created a comprehensive visual design system including typography, color palette, iconography, and component library to ensure consistency across the platform.

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